PubMatic is a digital advertising technology company for premium content creators. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses. PubMatic's publisher-centric approach enables advertisers to maximize ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 13 offices and nine data centers worldwide.

The advertising world is getting more complex each day. Access to the Internet is now pervasive across a wide variety of devices in most places around the globe. So advertisers must now consider user preferences more carefully than ever to reach their target audiences. All of this leads to further complexities since it requires analysing large data sets with sparse signals about their preferences and needs. With ever-changing algorithms to drive revenue for publishers and ROI for advertisers, both sides of the ecosystem need to continuously evolve.