A 2019 study coined a very interesting term -- 'the Cinderella complex'. The authors of this study analysed 7226 books, 6000 movie synopsis, and 1,100 movie scripts and found that the words used to associate with the male and female characters reeked of gender bias. The lives of the male characters were adventure and aspiration-oriented, whereas the female characters were more passive and romantic-relationship oriented. This is just one of the countless studies that show how gender bias, a lot of time unintentional and a product of societal conditioning, creeps in popular text and media. Keeping this in view, the researchers at the Allen Institute for Artificial Intelligence in collaboration with the University of Washington created an AI-based tool that rewrites text to correct potential gender bias in character portrayals.

Unconscious biases are pervasive in text and media. For example, female characters in stories are often portrayed as passive and powerless while men are portrayed as more proactive and powerful. According to a McKinsey study of 120 movies across ten markets, the ratio of male to female characters was 3:1 in 2016, the same it's been since 1946. Motivated by this, researchers at the Allen Institute for Artificial Intelligence and the University of Washington created PowerTransformer, a tool that aims to rewrite text to correct implicit and potentially undesirable bias in character portrayals. They claim that PowerTransformer is a major a step toward mitigating well-documented gender bias in movie scripts, as well as other scripts in other forms of media.