Pam Didner will share practical examples of how to use AI for your sales and marketing. And she will make it FUN! 11 am PST / 2 pm EST, April 9, 2020 You'll learn: - What is AI? What are the benefits of AI? - How can you evaluate AI for Marketing and Sales? - What are practical examples of AI applications that you need to know? At the end of this webinar, you won't be intimidated by AI anymore. You'll have ideas on how to apply AI to your marketing or sales jobs.

As you may know, Customer Journey Map is a visualization of the history of consumer's interaction with a product, service, company or brand through various channels at a certain time. The customer journey can be reflected via a graph where points of product interactions are defined and customer's actions are described – their feelings and possible issues. CJM allows objectively analyzing the product interaction experience from the customer perspective, define and eliminate appearing obstacles, offering recommendations on enhancing the product. This is a must-have tool if you strive to satisfy your audience's demands. Check out this Forbes article for more detail.

I had the great pleasure of speaking at the Best of Content Marketing Conference in Vienna. Although the topic is still content marketing, I was focused on the implications of AI: what are the ramifications of AI's on content marketing? Before I went on to talk about its impact, I provided a definition to make sure that the audience and I were on the same page. AI, in the context of the presentation, is defined as "intelligence exhibited by machines." I love that definition, short, sweet and on-point.

AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this is just another technology that we need to consider as part of the martech stack. So how do we evaluate how AI can help or optimize our marketing? Many marketers feel intimidated by AI because they don't know what it is and how to take advantage of it in the context of marketing. In my previous blog post, I explained AI, Machine Learning and Deep Learning in relationship to Marketing.

In a simple term, machines demonstrate intelligence by mimicking human behavior.