How Sales & Marketing Can Leverage Artificial Intelligence - Pam Didner

As you may know, Customer Journey Map is a visualization of the history of consumer's interaction with a product, service, company or brand through various channels at a certain time. The customer journey can be reflected via a graph where points of product interactions are defined and customer's actions are described – their feelings and possible issues. CJM allows objectively analyzing the product interaction experience from the customer perspective, define and eliminate appearing obstacles, offering recommendations on enhancing the product. This is a must-have tool if you strive to satisfy your audience's demands. Check out this Forbes article for more detail.