How to Evaluate Artificial Intelligence for Marketing - Pam Didner

AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this is just another technology that we need to consider as part of the martech stack. So how do we evaluate how AI can help or optimize our marketing? Many marketers feel intimidated by AI because they don't know what it is and how to take advantage of it in the context of marketing. In my previous blog post, I explained AI, Machine Learning and Deep Learning in relationship to Marketing.