We characterize the class of quantum measurements that matches the applications of quantum theory to cognition (and decision making) - quantum-like modeling. Projective measurements describe the canonical measurements of the basic observables of quantum physics. However, the combinations of the basic cognitive effects, such as the question order and response replicability effects, cannot be described by projective measurements. We motivate the use of the special class of quantum measurements, namely {\it sharp repeatable non-projective measurements} - ${\cal SR\bar{P}}. $ This class is practically unused in quantum physics. Thus, physics and cognition explore different parts of quantum measurement theory. Quantum-like modeling isn't automatic borrowing of the quantum formalism. Exploring the class ${\cal SR\bar{P}}$ highlights the role of {\it noncommutativity of the state update maps generated by measurement back action.} Thus, ``non-classicality'' in quantum physics as well as quantum-like modeling for cognition is based on two different types of noncommutativity, of operators (observables) and instruments (state update maps): {\it observable-noncommutativity} vs. {\it state update-noncommutativity}. We speculate that distinguishing quantum-like properties of the cognitive effects are the expressions of the latter, or possibly both.

The existence of incompatible observables is a cornerstone of quantum mechanics and a valuable resource in quantum technologies. Here we introduce a measure of incompatibility, called the mutual eigenspace disturbance (MED), which quantifies the amount of disturbance induced by the measurement of a sharp observable on the eigenspaces of another. The MED provides a metric on the space of von Neumann measurements, and can be efficiently estimated by letting the measurement processes act in an indefinite order, using a setup known as the quantum switch, which also allows one to quantify the noncommutativity of arbitrary quantum processes. Thanks to these features, the MED can be used in quantum machine learning tasks. We demonstrate this application by providing an unsupervised algorithm that clusters unknown von Neumann measurements. Our algorithm is robust to noise can be used to identify groups of observers that share approximately the same measurement context.