Dutch police have received dozens of leads after using deepfake technology to virtually bring to life a teenager almost two decades after his murder. Sedar Soares was shot dead in 2003 while throwing snowballs with friends in the parking lot of a Rotterdam metro station. Now, with the permission of Sedar's family, they have made a video in which the teen asks the public to help solve the cold-case crime. In what Dutch police believe could be a world first, an eerily lifelike image of Sedar appears in the video as he greets the camera and picks up a football. Accompanied by stirring music, he walks through a guard of honour on the field, comprising his relatives, former teachers and friends.

Agencies today are leveraging artificial intelligence technologies in many different ways and to varying degrees of success. A big question that has been on the minds of industry leaders in recent years is, "What is the best way for our organization to invest in AI?" From automating processes to serving as a conduit for better customer care and communication, agencies are embracing AI capabilities they hope will streamline operations and improve results for clients. Below, members of Forbes Agency Council draw upon their industry insights and personal experiences to explore how agencies can incorporate AI and what kinds of results they can expect. At our company, we're using AI in a few areas, including for website SEO, where it has propelled a more than 50% increase in page views per visitor, year over year. We also use automated systems to manage our increasingly complex workflows.

Agencies today are leveraging artificial intelligence technologies in many different ways and to varying degrees of success. A big question that has been on the minds of industry leaders in recent years is, "What is the best way for our organization to invest in AI?" From automating processes to serving as a conduit for better customer care and communication, agencies are embracing AI capabilities they hope will streamline operations and improve results for clients. Below, members of Forbes Agency Council draw upon their industry insights and personal experiences to explore how agencies can incorporate AI and what kinds of results they can expect. Forbes Agency Council members share ways to leverage artificial intelligence to improve an agency's workflow. At our company, we're using AI in a few areas, including for website SEO, where it has propelled a more than 50% increase in page views per visitor, year over year.

You're probably already somewhat familiar with chatbots, or have at least seen one pop up in the lower right-hand corner of your computer screen while browsing online. But what exactly is a chatbot, and why are so many brands scrambling to add them to their websites? Keep reading to learn the answers to both of these questions, along with a few tools you can use to start using chatbots as part of your marketing and sales strategies. A chatbot is a computer program powered by either rules or artificial intelligence (or both!) that interacts with human users via a chat interface. For example, Pizza Hut has a Facebook Messenger chatbot that lets its customers learn about specials and promotions, then place orders for delivery or pickup. The bot mostly relies on multiple-choice menus and basic input to help customers, but is extremely user-friendly and serves its purpose of helping users place online orders effectively. And bots like this are only the beginning.

Artificial Intelligence (AI) and machine learning exist in our everyday lives, whether it be asking Siri about a new song, or Netflix suggesting what to watch next. Besides modern day conveniences, AI can play an important role in lead generation for businesses, especially when it comes to B2B marketing. In many companies, there is often a disconnect between the sales and marketing teams. This is usually due to a lack of shared focus or communication. Marketers may give sales a lead that they think is perfect, but sales do not.