Elden Ring is a role-playing adventure game set in the war-torn, devastated Lands Between, where players must collect runes which represent that world's order and laws, in order to restore it and become the Elden Lord. TikToker Everythingethan added a note of caution, saying: "I want to know what part of the timeline we're adapting... I don't know if I want to see this live action. I think it would be kind of cursed at times. I think animation is the best way to adapt video games nine times out of 10."

When it comes to automation, many agencies are ambivalent about the technology. Marketing Land's own digital agency survey found 72 percent of respondents indicated "neutral" when asked how they felt about automation. I was not all that surprised by this high number based on my own agency experience. On one hand, we're just trying to keep up with the abundance of client requests and the superspeed of change in the industry. Most of the time there is more demand for work than there are people who actually know how to do it. So I'm also not surprised that the survey found 70 percent of agency respondents are hiring.