Why agencies are feeling 'meh' about automation - Marketing Land

When it comes to automation, many agencies are ambivalent about the technology. Marketing Land's own digital agency survey found 72 percent of respondents indicated "neutral" when asked how they felt about automation. I was not all that surprised by this high number based on my own agency experience. On one hand, we're just trying to keep up with the abundance of client requests and the superspeed of change in the industry. Most of the time there is more demand for work than there are people who actually know how to do it. So I'm also not surprised that the survey found 70 percent of agency respondents are hiring.