Sequential recommendation systems aspire to profile users by interpreting their interaction histories, echoing how humans make decisions by weighing experience, relative preference strength, and situational relevance. Yet, existing large language model (LLM)-based recommenders often fall short of mimicking the flexible, context-aware decision strategies humans exhibit, neglecting the structured, dynamic, and context-aware mechanisms fundamental to human behaviors. To bridge this gap, we propose RecPO, a preference optimization framework that models structured feedback and contextual delay to emulate human-like prioritization in sequential recommendation. RecPO exploits adaptive reward margins based on inferred preference hierarchies and temporal signals, enabling the model to favor immediately relevant items and to distinguish between varying degrees of preference and aversion. Extensive experiments across five real-world datasets demonstrate that RecPO not only yields performance gains over state-of-the-art baselines, but also mirrors key characteristics of human decision-making: favoring timely satisfaction, maintaining coherent preferences, and exercising discernment under shifting contexts.

While collaborative filtering delivers predictive accuracy and efficiency, and Large Language Models (LLMs) enable expressive and generalizable reasoning, modern recommendation systems must bring these strengths together. Growing user expectations, such as natural-language queries and transparent explanations, further highlight the need for a unified approach. However, doing so is nontrivial. Collaborative signals are often token-efficient but semantically opaque, while LLMs are semantically rich but struggle to model implicit user preferences when trained only on textual inputs. This paper introduces Item-ID + Oral-language Mixture-of-Experts Language Model (IDIOMoE), which treats item interaction histories as a native dialect within the language space, enabling collaborative signals to be understood in the same way as natural language. By splitting the Feed Forward Network of each block of a pretrained LLM into a separate text expert and an item expert with token-type gating, our method avoids destructive interference between text and catalog modalities. IDIOMoE demonstrates strong recommendation performance across both public and proprietary datasets, while preserving the text understanding of the pretrained model.

Generative recommendation, which directly generates item identifiers, has emerged as a promising paradigm for recommendation systems. However, its potential is fundamentally constrained by the reliance on purely autoregressive training. This approach focuses solely on predicting the next item while ignoring the rich internal structure of a user's interaction history, thus failing to grasp the underlying intent. To address this limitation, we propose Masked History Learning (MHL), a novel training framework that shifts the objective from simple next-step prediction to deep comprehension of history. MHL augments the standard autoregressive objective with an auxiliary task of reconstructing masked historical items, compelling the model to understand ``why'' an item path is formed from the user's past behaviors, rather than just ``what'' item comes next. We introduce two key contributions to enhance this framework: (1) an entropy-guided masking policy that intelligently targets the most informative historical items for reconstruction, and (2) a curriculum learning scheduler that progressively transitions from history reconstruction to future prediction. Experiments on three public datasets show that our method significantly outperforms state-of-the-art generative models, highlighting that a comprehensive understanding of the past is crucial for accurately predicting a user's future path. The code will be released to the public.

Semantic identifiers (IDs) have proven effective in adapting large language models for generative recommendation and retrieval. However, existing methods often suffer from semantic ID conflicts, where semantically similar documents (or items) are assigned identical IDs. A common strategy to avoid conflicts is to append a non-semantic token to distinguish them, which introduces randomness and expands the search space, therefore hurting performance. In this paper, we propose purely semantic indexing to generate unique, semantic-preserving IDs without appending non-semantic tokens. We enable unique ID assignment by relaxing the strict nearest-centroid selection and introduce two model-agnostic algorithms: exhaustive candidate matching (ECM) and recursive residual searching (RRS). Extensive experiments on sequential recommendation, product search, and document retrieval tasks demonstrate that our methods improve both overall and cold-start performance, highlighting the effectiveness of ensuring ID uniqueness.

Recommender systems are essential components of many online platforms, yet traditional approaches still struggle with understanding complex user preferences and providing explainable recommendations. The emergence of Large Language Model (LLM)-powered agents offers a promising approach by enabling natural language interactions and interpretable reasoning, potentially transforming research in recommender systems. This survey provides a systematic review of the emerging applications of LLM-powered agents in recommender systems. We identify and analyze three key paradigms in current research: (1) Recommender-oriented approaches, which leverage intelligent agents to enhance the fundamental recommendation mechanisms; (2) Interaction-oriented approaches, which facilitate dynamic user engagement through natural dialogue and interpretable suggestions; and (3) Simulation-oriented approaches, which employ multi-agent frameworks to model complex user-item interactions and system dynamics. Beyond paradigm categorization, we analyze the architectural foundations of LLM-powered recommendation agents, examining their essential components: profile construction, memory management, strategic planning, and action execution. Our investigation extends to a comprehensive analysis of benchmark datasets and evaluation frameworks in this domain. This systematic examination not only illuminates the current state of LLM-powered agent recommender systems but also charts critical challenges and promising research directions in this transformative field.

In sequential recommendation (SR), neural models have been actively explored due to their remarkable performance, but they suffer from inefficiency inherent to their complexity. On the other hand, linear SR models exhibit high efficiency and achieve competitive or superior accuracy compared to neural models. However, they solely deal with the sequential order of items (i.e., sequential information) and overlook the actual timestamp (i.e., temporal information). It is limited to effectively capturing various user preference drifts over time. To address this issue, we propose a novel linear SR model, named TemporAl LinEar item-item model (TALE), incorporating temporal information while preserving training/inference efficiency, with three key components. (i) Single-target augmentation concentrates on a single target item, enabling us to learn the temporal correlation for the target item. (ii) Time interval-aware weighting utilizes the actual timestamp to discern the item correlation depending on time intervals. (iii) Trend-aware normalization reflects the dynamic shift of item popularity over time. Our empirical studies show that TALE outperforms ten competing SR models by up to 18.71% gains on five benchmark datasets. It also exhibits remarkable effectiveness in evaluating long-tail items by up to 30.45% gains. The source code is available at https://github.com/psm1206/TALE.

The fashion industry is one of the leading domains in the global e-commerce sector, prompting major online retailers to employ recommendation systems for product suggestions and customer convenience. While recommendation systems have been widely studied, most are designed for general e-commerce problems and struggle with the unique challenges of the fashion domain. To address these issues, we propose a sequential fashion recommendation framework that leverages a pre-trained large language model (LLM) enhanced with recommendation-specific prompts. Our framework employs parameter-efficient fine-tuning with extensive fashion data and introduces a novel mix-up-based retrieval technique for translating text into relevant product suggestions. Extensive experiments show our proposed framework significantly enhances fashion recommendation performance.

Whether they recommend products, offers, or content, all recommender systems ultimately determine what makes you more or less compatible with an item or piece of content, according to Julian McAuley, a professor of computer science at University of California San Diego. "More elaborate models leverage machine learning and capture temporal dynamics and changing user context," said McAuley. "But the core idea is the same: they use historical interactions to learn which users and items are similar to each other." They use different approaches to accomplish that. Some recommender systems are content-based systems, examining the properties of different items or pieces of content, explained Dinesh Gauri, Walmart Chair of Marketing at the University of Arkansas.

Traditional recommender systems (RS) typically use user-item rating histories as their main data source. However, deep generative models now have the capability to model and sample from complex data distributions, including user-item interactions, text, images, and videos, enabling novel recommendation tasks. This comprehensive, multidisciplinary survey connects key advancements in RS using Generative Models (Gen-RecSys), covering: interaction-driven generative models; the use of large language models (LLM) and textual data for natural language recommendation; and the integration of multimodal models for generating and processing images/videos in RS. Our work highlights necessary paradigms for evaluating the impact and harm of Gen-RecSys and identifies open challenges. This survey accompanies a tutorial presented at ACM KDD'24, with supporting materials provided at: https://encr.pw/vDhLq.

The expansion of streaming media and e-commerce has led to a boom in recommendation systems, including Sequential recommendation systems, which consider the user's previous interactions with items. In recent years, research has focused on architectural improvements such as transformer blocks and feature extraction that can augment model information. Among these features are context and attributes. Of particular importance is the temporal footprint, which is often considered part of the context and seen in previous publications as interchangeable with positional information. Other publications use positional encodings with little attention to them. In this paper, we analyse positional encodings, showing that they provide relative information between items that are not inferable from the temporal footprint. Furthermore, we evaluate different encodings and how they affect metrics and stability using Amazon datasets. We added some new encodings to help with these problems along the way. We found that we can reach new state-of-the-art results by finding the correct positional encoding, but more importantly, certain encodings stabilise the training.