Da Vinci utilizes Maropost's proprietary machine intelligence technology and breakthroughs in machine learning and cloud computing to offer unparalleled insight and optimal action. As with everything that Maropost offers, Da Vinci was designed and built completely in-house to ensure maximum consistency and integration. "Maropost Marketing Cloud leads the industry in tracking and analytics, automation, and machine learning," says Ross Andrew Paquette, CEO and Chairman of Maropost. "Our machine intelligence technology is the culmination of all our past research and the logical next step for the future. Da Vinci is the most powerful and functional artificial intelligence available to enterprise at the present."

In this special guest feature, Ross Andrew, CEO and Chairman of Maropost, suggests that by embracing AI and machine learning, marketers can turn big data into food that their tools use to accomplish business objectives. Ross is responsible for the direction of Maropost. Since its founding in 2011, he has consistently doubled the growth of the company annually by devising innovative solutions to the industry's biggest challenges. Once upon a time, a famous author imagined a great machine called the Multivac. While the name is cheesy, the concept is not: the technological behemoth was an artificial intelligence powered by machine learning that enabled it to process all the data of the universe and answer the last question at the end of time – marketing has more modest goals in mind for their own artificial intelligence platforms.