Big Data Fed to Artificial Intelligence Means Great Marketing - insideBIGDATA

In this special guest feature, Ross Andrew, CEO and Chairman of Maropost, suggests that by embracing AI and machine learning, marketers can turn big data into food that their tools use to accomplish business objectives. Ross is responsible for the direction of Maropost. Since its founding in 2011, he has consistently doubled the growth of the company annually by devising innovative solutions to the industry's biggest challenges. Once upon a time, a famous author imagined a great machine called the Multivac. While the name is cheesy, the concept is not: the technological behemoth was an artificial intelligence powered by machine learning that enabled it to process all the data of the universe and answer the last question at the end of time – marketing has more modest goals in mind for their own artificial intelligence platforms.