Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over $400,000 at auction last month. It's exciting stuff for sure, but what exactly does advanced AI technology have to do with your marketing strategy? To explain, we need to start by defining exactly what deep learning is. Deep Learning mimics the human brain by using "neural networks" to learn by repeatedly performing a task slightly differently each time to improve the outcome.

Did you know that AI can predict your personality traits better than your spouse of partner, your friend, even your family? That's one of the key insights I learned last week when I attended Pega's Pegaworld at the MGM Grand in Las Vegas, NV. More than 4,000 Business and IT leaders came together to understand the role of technology and AI in the future of sales, marketing, customer service. This event included some really smart people, if a bit more technical than the audience I typically see at Marketing conferences. How to use data and personalization to drive customer experience and ROI.