How Deep Learning Will Drive The Future of Marketing Marketing Insider Group

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over $400,000 at auction last month. It's exciting stuff for sure, but what exactly does advanced AI technology have to do with your marketing strategy? To explain, we need to start by defining exactly what deep learning is. Deep Learning mimics the human brain by using "neural networks" to learn by repeatedly performing a task slightly differently each time to improve the outcome.