There's so much buzz about AI in marketing I need a bee keeper's suit just to keep the bullshit off of me. The marketing world is swarming with articles, opinions, podcasts and videos about how AI's going to change world completely. Most of the publicity is positive, touting the time savings and efficiency that AI tools will provide. But there are also plenty of Chicken Littles who are saying I'm bound to lose my job any day now. That kind of fear is a familiar refrain for those of us who know the history of marketing. Way back in the 50s when television was widely adopted, everyone said radio was dead. They said it again in 1981 when MTV came out… "Who would want to just listen to music when you can watch music videos."

As Chief Executive Officer at IRONSCALES, Eyal Benishti pioneered a leading self-learning anti-phishing email security solution. By now, you've probably heard of Open AI's ChatGPT, a free AI-driven chatbot that generates well-written, convincing content in English and other languages and can even write and debug software code. It has been called an AI tipping point, and its implications for everything from college student essays to marketing content and software development are startling, to say the least. There's another area for which ChatGPT and its AI competitors have startling implications as well: phishing. In fact, the implications are so devastating and potentially overwhelming for IT organizations that the only way to fight back against this AI weapon is with other AI weapons.

Content marketing is about to get a whole lot more interesting, folks. Because generative AI is about to disrupt the way we create, distribute and measure the success of our content. And let me tell you, the possibilities are endless. First things first, let's talk about the elephant in the room: Generative AI can create content that is indistinguishable from human-generated content. That's right, we're talking about machine-generated text, images and videos that are so good, they'll have you questioning the very nature of humanity.

New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to be on the ball, you need to be ahead of your competitors. To help you align your brand marketing to future changes and stay ahead of the curve, we've researched the 2023 trends that'll most impact digital marketing. According to research by Edelman, only one in three consumers say they can trust most of the brands they buy from. Furthermore, 67% of customers agree they may buy a company's product because of its good reputation, but they'll stop if they don't come to trust the company.

As more businesses come online and marketing efforts increase, there is more demand for content. Creating that content takes more resources. However, several AI tools are available in the market today to generate content. But how good are these tools and the content generated by these tools? Capterra recently conducted a study to gain some insights.

The use of artificial intelligence in business is now nearly universal, even as it continues to evolve and, essentially, become smarter. New tools keep being created using AI technology, yet how much of it has demonstrable value? Let's take a look at six proven applications of AI already being used in the realms of business. Many of these should give you a clear picture of what AI is doing to help cut down on mundane tasks. In other words, it's allowing more time for executives and employees to do other, important things.

In marketing analytics, a marketing and sales funnel is the set of steps a visitor goes through before making a purchase. More and more, this customer's journey includes a diverse set of touchpoints, involving both push and pull: The most accurate and reliable way to find the optimal marketing touchpoints for your own funnel is to use machine learning-- clever algorithms that quickly search through your data. These algorithms learn by example, finding common patterns within customers' demographics and touchpoints in order to predict sales. While each customer journey looks different, it can be conceptually represented by the diagram below (Figure 1). The challenge for marketers is to optimize this journey, selecting the touchpoints that bring the customer to a decision to purchase as quickly and smoothly as possible.

Anything that changes the way that people use social media is going to change social media marketing. Based on that fact alone, it only makes sense that AI is going to have a big impact on user activity and online marketing. Keep reading to learn more. Before we delve into tools like chatbots, image recognition software and marketing strategies using AI, we need to mention significant events that have changed how we're allowed to use social media. Events like Cambridge Analytica's role in the 2016 US election and more recently the streaming of terrorist acts on social media that have been game-changers for social media owners and users.

Anything that changes the way that people use social media is going to change social media marketing. Based on that fact alone, it only makes sense that AI is going to have a big impact on online marketing. Keep reading to learn more. More and more often, consumers are interacting with brands via messenger apps. They may do this through Facebook messenger, apps such as WhatsApp, or even proprietary messengers that brands offer via their own apps or websites.

Music fans were the first to prove this by making a laughingstock of the app by loading lyrics from songs like Will Smith's "Fresh Prince of Bel-Air" and the theme song from Moana to see what funny or ridiculous translations Google would generate. While the tool isn't nearly as bad as videos make it out to be, this negative PR has kept companies from using it. After all, if Google can't translate song lyrics correctly, why would you trust it with marketing content? But Google Translate doesn't represent all machine translation. However, it is a brand that happens to be well-known and free.