How Artificial Intelligence Will Transform Social Media Marketing

Anything that changes the way that people use social media is going to change social media marketing. Based on that fact alone, it only makes sense that AI is going to have a big impact on user activity and online marketing. Keep reading to learn more. Before we delve into tools like chatbots, image recognition software and marketing strategies using AI, we need to mention significant events that have changed how we're allowed to use social media. Events like Cambridge Analytica's role in the 2016 US election and more recently the streaming of terrorist acts on social media that have been game-changers for social media owners and users.