According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment. Teleflora, a floral company in the US, used AI marketing to build new customers' profiles and improve customer loyalty. Using these historical data, Teleflora used AI marketing to predict the future customer behavior of different audience segments.

Surveys show that 89% of consumers opt to engage with businesses through text and 64% of consumers that communicate with businesses via text leave with a positive impression. Clearly, we are not far from the time where majority of interactions will be automated completely given that conversational AI / intelligent chatbots are playing a crucial role in almost every industry. With chatbots becoming mainstream, several industries are utilizing them as they offer greater and less intrusive opportunities when it comes to customer engagement (esp. It is only a matter of time before chatbots in restaurants make their way to the forefront. Designed to communicate in a meaningful manner with customers, chatbots can be integrated with any interface (Facebook, Slack or Telegram to name a few).

Nonetheless, things are definitely changing, and artificial intelligence in insurance is playing a key role in disrupting the entire industry and improving the insurance customer experience by leaps and bounds. According to PwC's 20th CEO survey conducted in 39 countries, the greatest concerns that loom over the 95 CEOs of the insurance sector today are the subdued premium rate, mild interest rates, shifting consumer behavior, slow economic growth, need for regulations and technological innovations and blazing market competition. Let's delve into the idea of introducing artificial intelligence in insurance, and how it impacts the current legacy processes. This shows how the insurance industry is struggling to comprehend and leverage digital advancements. The survey also illuminated some of the key challenges as faced by these insurance leaders.

What does the future of the hotel guest experience look like? Mitul Makadia, founder of Maruti Techlabs tackled this question recently in a piece that provides a deep dive into the subject. "The last decade has seen incredible innovations and breakthroughs in the landscape of digital solutions. One of such compelling technologies is Artificial Intelligence (AI)," writes Makadia. "Often misconceived as simply a replacement for human power, the concept of AI as a technological aid is more pervasive. For the hospitality industry, it has created greater trust and efficiency, showing the promise of transforming operations, customer service, and facilities through AI-powered robotics."