This statistic, calculated by Ilker Koksal, co-founder of Botanalytics, suggests bot makers need to invest more effort to measure bot metrics and performance and deliver value to users. Traditional metrics like DAU / MAU and analytics tools like Google Analytics or Mixpanel work well for websites and mobile apps, but the unique conversational nature of chatbots requires a different perspective on performance. Some traditional metrics may even be misleading. Session length is often used as a proxy for user engagement on web and mobile. However, many chatbots are utilitarian and should be a functional shortcut compared to their app or website counterparts.

Building a chatbot is really about taking computer-human conversation to a whole new level. Technology experts generally talk about two methods of building chatbots. The first is a rule-based approach, where the developer writes rules for the system, or in other words, employs hard coding in building the chatbot. The second method entails the use of machine learning, where a massive amount of streaming data is used, and the system learns on its own. AIM caught up with Aditya Chavan, Head of Marketing, and Shashank Prasad, Head of Infrastructure, representing Machaao.

Analytics are key to building a better chatbot. The following is a case study on how the Facebook bot Machaao uses Dashbot Analytics to increase user experience and engagement. By the age of four, every Indian boy has been introduced to cricket. It's a legacy passed on from generation to generation for over four decades. But cricket is not only a passion for Indians; it's one of the most popular sports in the world, with an estimated 2.5 billion fanbase.

Machaao's ChatBot was recognized for its impressive growth and will receive access to free tools and services from Facebook partners, a global startup community, and support from Facebook's team. FbStart helps startup's turn their great app into an even better business. But Machaao's not an App! It's a ChatBot, so what brought this change? Bot Script: This is what differentiates an App from a Bot. And the Team at Machaao has worked hard on creating a definitive bot script by trying to predict or mimic user interactions.