Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink". Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services. At the heart of our culture is a commitment of inclusion across race, gender, age sexual orientation, religion, gender identity or expression and accessibility.

Launched in 1998, this pioneering British-born brand has specialized in creating amazing experiences and unforgettable memories - from hotels, city breaks, and holidays to theatre, entertainment, and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink". More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel-related products and services. At the heart of our culture is a commitment of inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here.

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink". Lastminute.com is part of Lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry. Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink". Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services. At the heart of our culture is a commitment of inclusion across race, gender, age sexual orientation, religion, gender identity or expression and accessibility.

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink". Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services. At the heart of our culture is a commitment of inclusion across race, gender, age sexual orientation, religion, gender identity or expression and accessibility.

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink". More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services. At the heart of our culture is a commitment of inclusion across race, gender, age sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here.

Online display advertising is growing rapidly in recent years thanks to the automation of the ad buying process. Real-time bidding (RTB) allows the automated trading of ad impressions between advertisers and publishers through real-time auctions. In order to increase the effectiveness of their campaigns, advertisers should deliver ads to the users who are highly likely to be converted (i.e., purchase, registration, website visit, etc.) in the near future. In this study, we introduce and examine different models for estimating the probability of a user converting, given their history of visited URLs. Inspired by natural language processing, we introduce three URL embedding models to compute semantically meaningful URL representations. To demonstrate the effectiveness of the different proposed representation and conversion prediction models, we have conducted experiments on real logged events collected from an advertising platform.

In this age of hyper communication and information overflow, companies often struggle to reach their customers in the manner they want to. Breaking through the clutter is not easy, and meaningful communication is scarce. While there is no dearth of channels - SMS, email, social media, in-app alerts, website pop-ups, Facebook and Google ads, digital assistants, and more - to distribute a message, it is often lost in transit or delivered to an unintended recipient, making communication lose its relevance. As a result, marketing campaigns, sometimes even large-scale ones, fail, investments and returns are not on par, people's expectations remain unmet, and eventually, brands lose customers to competition. This is what most martech companies aspire to do. Optimove has over 200 people with offices in Tel Aviv, London, and New York.

The next BriefingsDirect Voice of the Customer digital transformation case study highlights how online travel and events pioneer lastminute.com To learn how a culture of IT innovation helps make highly dynamic customer interactions for online travel a major differentiator, we're joined by Filippo Onorato, Chief Information Officer at lastminute.com group in Chiasso, Switzerland. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions. Gardner: Most people these days are trying to do more things more quickly amid higher complexity. What is it that you're trying to accomplish in terms of moving beyond disruption and being competitive in a highly complex area?

The next BriefingsDirect Voice of the Customer digital transformation case study highlights how online travel and events pioneer lastminute.com To learn how a culture of IT innovation helps make highly dynamic customer interactions for online travel a major differentiator, we're joined by Filippo Onorato, Chief Information Officer at lastminute.com group in Chiasso, Switzerland. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions. Gardner: Most people these days are trying to do more things more quickly amid higher complexity. What is it that you're trying to accomplish in terms of moving beyond disruption and being competitive in a highly complex area?