This article is from Big Technology, a newsletter by Alex Kantrowitz. Now that chatbots from OpenAI and Microsoft have demonstrated generative A.I.'s value, companies are running to build on their APIs. Soon you'll be able to generate recipes within ChatGPT and have it add the ingredients to Instacart. Or have it find restaurant reservations with help from OpenTable. Or discover flights with Kayak.

Inspiration for the ads came from an unlikely source: artificial intelligence. Kayak worked with New York advertising agency Supernatural Development LLC, whose internal AI platform combines marketers' answers to questions about their business with consumer data drawn from social media and market research to suggest campaign strategies, then automatically generates ideas for advertising copy and other marketing materials. Supernatural's AI found that Kayak should target its campaign largely toward young, upper-income men, who it said would respond to humor about Americans' inability to agree on basic facts in politics and pop culture, said Michael Barrett, co-founder and chief strategy officer at Supernatural. CMO Today delivers the most important news of the day for media and marketing professionals. "That gave us a good amount of license to zig where the category was zagging and to be more relevant, more provocative," Mr. Clarke said of the AI findings.

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, or vacation package. As an employee of KAYAK, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each others strengths and insights. Together, we're able to help people experience the world through dining and travel.

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, or vacation package. As an employee of KAYAK, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each others strengths and insights. Together, we're able to help people experience the world through dining and travel.

Zero emissions and, soon, zero crew: the world's first fully electric autonomous cargo vessel was unveiled in Norway, a small but promising step toward reducing the maritime industry's climate footprint. By shipping up to 120 containers of fertilizer from a plant in the southeastern town of Porsgrunn to the Brevik port a dozen kilometres (about eight miles) away, the much-delayed Yara Birkeland, shown off to the media on Friday, will eliminate the need for around 40,000 truck journeys a year that are now fuelled by polluting diesel. "Of course, there have been difficulties and setbacks," said Svein Tore Holsether, chief executive of Norwegian fertiliser giant Yara. "But then it feels even more rewarding to stand here today in front this ship and see that we were able to do it," he said, with the sleek blue-and-white vessel moored behind him in an Oslo dock, where it had been sailed for the event. The 80-metre, 3,200-deadweight tonne ship will soon begin two years of working trials during which it will be fine-tuned to learn to manoeuvre on its own.

Zero emissions and, soon, zero crew: the world's first fully electric autonomous cargo vessel was unveiled in Norway, a small but promising step toward reducing the maritime industry's climate footprint. By shipping up to 120 containers of fertilizer from a plant in the southeastern town of Porsgrunn to the Brevik port a dozen kilometres (about eight miles) away, the much-delayed Yara Birkeland, shown off to the media on Friday, will eliminate the need for around 40,000 truck journeys a year that are now fuelled by polluting diesel. "Of course, there have been difficulties and setbacks," said Svein Tore Holsether, chief executive of Norwegian fertiliser giant Yara. "But then it feels even more rewarding to stand here today in front this ship and see that we were able to do it," he said, with the sleek blue-and-white vessel moored behind him in an Oslo dock, where it had been sailed for the event. The 80-metre, 3,200-deadweight tonne ship will soon begin two years of working trials during which it will be fine-tuned to learn to manoeuvre on its own.

"It was really clear to us that the solution to the problem, as it has been in industry after industry, was technology," said Barrett, the chief strategy officer. "We needed to take a radically new approach of the application of technology to the problem of creativity, so we are building machines that humans can use in order to make better advertising faster. If you think of advertising like building a house, you can build a house with hand tools or you can build it with power tools. What we're trying to do is build the power tools. While many agencies tout their artificial intelligence or machine learning capabilities, the founders of Supernatural believe their offering is different because it serves as the agency's nucleus. "So many agencies say they have some kind of version of this, but what they're talking about is an AI algorithm that tests ads after they are already out, or an AI copywriting thing," Caiozzo said. "The entire agency, every single person, collaborates with the platform we're building -- before the ads are made, not after.

A few days before the Q1 2021 Tesla Earnings Call, CEO Elon Musk touched upon the idea of Tesla as a leader in artificial intelligence. He replied to a meme shared by @Billhuang688 that asked, "What if I told you that Tesla will become the largest AI company in the world?" Elon noted that Tesla could become one of the largest but also said that a company whose name rhymed with Schmoogle is pretty far ahead at the moment. Although Google may be far ahead, Tesla is definitely transforming into something other than the automaker it started out as in 2003. A company whose name rhymes with Shmoogle is pretty far ahead.

The potential to reach your audience through Facebook Messenger with chatbots is huge. Facebook Messenger chatbots earn sky-high open rates, and you can use a chatbot to build your contact list, offer 24/7 customer service, qualify leads, and so much more. Here, discover six actionable ways to leverage your Facebook Messenger chatbot for more engagement today! Did you know that Facebook Messenger chat blasting generates up to 80 percent open rates? Facebook Messenger chat blasting is the new-and-improved email marketing.

Seaborne robots have made a startling discovery beneath a 20-mile glacier in Alaska. The technology found the massive rivers of ice may be melting under the LeConte Glacier much faster than previously thought. Scientists programmed autonomous kayaks to swim near the icy cliffs of the glacier to measure the'ambient meltwater intrusions', which shows how much fresh water is flowing into the ocean from underneath the glacier. The study found ambient melting was 100 times higher than models had estimated. This is the first time experts have been able to analyze plumes of meltwater - the water released when snow or ice melts, where glaciers meet the ocean- because the feat is far too dangerous for ships due to falling ice of slabs from the glacier.