The increasing popularity of outdoor recreational activities (such as hiking and biking) has boosted the demand for a conversational AI system to provide informative and personalized suggestion on outdoor trails. Challenges arise in response to (1) how to provide accurate outdoor trail information via conversational AI; and (2) how to enable usable and efficient recommendation services. To address above, this paper discusses the preliminary and practical lessons learned from developing Judy, an outdoor trail recommendation chatbot based on the large language model (LLM) with retrieval augmented generation (RAG). To gain concrete system insights, we have performed case studies with the outdoor trails in Connecticut (CT), US. We have conducted web-based data collection, outdoor trail data management, and LLM model performance studies on the RAG-based recommendation. Our experimental results have demonstrated the accuracy, effectiveness, and usability of Judy in recommending outdoor trails based on the LLM with RAG.

The world of marketing is awash with conversations on emerging technologies, apps, and innovations that will disrupt the way we do things. In 2017 one specific topic dominates the conversation: artificial intelligence. So what is the role of artificial intelligence in technology, society, and our future. Before we start concerning ourselves with singularity and Terminators taking over humanity, there is a more immediate question. What affect will artificial intelligence have on our processes as marketers, and more specifically, our current use of marketing automation?

Conditioning is the generally agreed-upon method for updating probability distributions when one learns that an event is certainly true. But it has been argued that we need other rules, in particular the rule of cross-entropy minimization, to handle updates that involve uncertain information. In this paper we re-examine such a case: van Fraassen's Judy Benjamin problem, which in essence asks how one might update given the value of a conditional probability. We argue that -- contrary to the suggestions in the literature -- it is possible to use simple conditionalization in this case, and thereby obtain answers that agree fully with intuition. This contrasts with proposals such as cross-entropy, which are easier to apply but can give unsatisfactory answers. Based on the lessons from this example, we speculate on some general philosophical issues concerning probability update.