Marketers Should Embrace, Not Fear, Artificial Intelligence - B2B News Network

The world of marketing is awash with conversations on emerging technologies, apps, and innovations that will disrupt the way we do things. In 2017 one specific topic dominates the conversation: artificial intelligence. So what is the role of artificial intelligence in technology, society, and our future. Before we start concerning ourselves with singularity and Terminators taking over humanity, there is a more immediate question. What affect will artificial intelligence have on our processes as marketers, and more specifically, our current use of marketing automation?