Artificial Intelligence is not giant robots or world-governing machines with intelligence beyond that of a human; AI is basically the development of programs and computer systems to automate tasks with minor interference by an individual. With the availability of an incredible amount of data, AI is the power that will help bipedal tame it. It is gradually transforming every industry, even the Public Relations industry.

Smart Data Collective has published a number of articles on the impact that big data has had on the marketing profession. Most of these articles focus on the role big data plays in marketing analytics. The relationship between big data and video marketing has received considerably less attention. Over 52% of marketers believe that video offers a higher ROI than any other marketing strategy. A lot of this is due to the highly advanced targeting options that big data has provided to video marketers.