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Chatbots are being used more and more as "add-ons" to help companies with their customer support services or as replacements for form-fillings. This is perfectly reasonable; chatbots are great as they provide speed, relevance and a more scalable support for small teams. On the other hand, chatbots are unfortunately limited when they are not backed up by concrete artificial intelligence (AI). They are limited in text, written and voice recognition as well as understanding context. Integrating AI to chatbots is thus where it becomes interesting and useful for companies and for the end-user as there are no longer constraints. At Heek, we've addressed the limitations in several ways.

A startup called Heek wants to make building websites as simple as chatting over text and answering a few questions. Using a conversational interface, the bot asks you questions about yourself, your business and your site, then lets you click to see different designs you can customize to meet your needs. The bot will even prompt you to save your work, as you get further into the site creation process. Many of today's chatbots have fallen short when it comes being a more efficient way of interacting with a web service, and often lead to frustrating experiences due to their restrictive nature. But in Heek's case, the idea of turning website creation into something that can be handled conversationally could appeal to the small business owner who doesn't have the funds for a professional designer, nor the technical chops to manage website creation – even via the more basic website builders that are on the market today.