An AI-focused neural network software engineer walks into a data shop says hello to the shopkeeper. "I'll have two data preparation functions, one testing and debugging toolset, a couple of application log tracking systems and a bag of potatoes," asks the engineer. Okay it's not a great joke, there's no punchline and the potatoes part is definitely just a ruse, but the way we might build the Artificial Intelligence (AI) functions of tomorrow has a kind of composabe, package-able feel. If it's not quite off-the-shelf AI, then its composable AI that brings together some of the core functions that smart systems use regularly. It's still down to our neural network engineer to know the recipe and peel the spuds, but we can start to shop for many of the individual components needed now.

An AI-focused neural network software engineer walks into a data shop says hello to the shopkeeper. "I'll have two data preparation functions, one testing and debugging toolset, a couple of application log tracking systems and a bag of potatoes," asks the engineer. Okay it's not a great joke, there's no punchline and the potatoes part is definitely just a ruse, but the way we might build the Artificial Intelligence (AI) functions of tomorrow has a kind of composabe, package-able feel. If it's not quite off-the-shelf AI, then its composable AI that brings together some of the core functions that smart systems use regularly. It's still down to our neural network engineer to know the recipe and peel the spuds, but we can start to shop for many of the individual components needed now.

But look five years down the road to 2022, and "branding" the way we understand it today may hardly exist at all. According to experts, the future is rife with personalized logos, brands built by artificial intelligence, and even brands literally living inside our bodies. Jez Frampton, global CEO of the branding agency Interbrand, describes it as the "Age of You." To eliminate friction between brands and consumers. Of course, this could be construed as a tremendous invasion of privacy--a dystopian vision in which the separation between who we are and what we buy dissolves into the ether.