The Artificially Intelligent, Body-Hacking Branding Of 2022

But look five years down the road to 2022, and "branding" the way we understand it today may hardly exist at all. According to experts, the future is rife with personalized logos, brands built by artificial intelligence, and even brands literally living inside our bodies. Jez Frampton, global CEO of the branding agency Interbrand, describes it as the "Age of You." To eliminate friction between brands and consumers. Of course, this could be construed as a tremendous invasion of privacy--a dystopian vision in which the separation between who we are and what we buy dissolves into the ether.