Who do you turn to when you can't decide what to wear? But soon, perhaps, it will be none of the above. Instead, you will try on an outfit, turn to a wall-mounted, five megapixel camera with front lighting and dual-antennae wifi connectivity, ask, "Alexa, how do I look?" and within a few seconds the 1.6 watt speaker will deliver the data-driven, empirically-founded assessment. The Echo Look is Amazon's first "style assistant", recently rolled out across the US after an invite-only soft launch. No UK launch date is set, but the technology – which analyses your outfit through a combination of algorithms and (human) "fashion specialists" – is set to revolutionise what technology means to style.

Who do you turn to when you can't decide what to wear? But soon, perhaps, it will be none of the above. Instead, you will try on an outfit, turn to a wall-mounted, five megapixel camera with front lighting and dual-antennae wifi connectivity, ask, "Alexa, how do I look?" and within a few seconds the 1.6 watt speaker will deliver the data-driven, empirically-founded assessment. The Echo Look is Amazon's first "style assistant", recently rolled out across the US after an invite-only soft launch. No UK launch date is set, but the technology – which analyses your outfit through a combination of algorithms and (human) "fashion specialists" – is set to revolutionise what technology means to style.

Futurist Sophie Hackford returned to the Condé Nast International Luxury Conference for the fourth consecutive year this morning to share the key technology developments that will help shape tomorrow's luxury landscape. In her previous talks, Hackford encouraged delegates - many of whom are the world's top luxury CEOs and designers - to get on board with the internet's new future and not repeat what she saw as the collective mistake of the early Noughties, when the industry did not get online and on-board with e-commerce quickly enough. Today, she expanded her theory that the world is becoming a computer, and delved into the world of Artificial Intelligence (AI). The language of the future, Hackford explained, is the language of machines. But after 60 years of disappointments, in which a lot was promised by AI but not much of it seen, how will it actually transform our lives?