From "cameo" to "io," OpenAI keeps trying to call its new and upcoming releases by names that resemble existing trademarks. In September, OpenAI launched a way for users to generate a digital likeness of themselves they could use to create personalized deepfake videos . This is one of the core features in Sora, OpenAI's app for sharing AI videos inside a TikTok-style feed. The self-deepfaking feature was called "cameo," and with that standout feature, Sora quickly rose to the top of Apple's iOS download charts. This feature name led to a trademark lawsuit with Cameo, the app where fans can pay celebrities to record personalized videos.

Cameo has laid off 87 employees after becoming a Unicorn -- Cameo, a platform that allows fans to buy personalized videos from celebrities, has laid off 87 members of its staff, according to a tweet from CEO Steven Galanis. The layoffs, as first reported by The Information, impacted a quarter of the overall workforce and was a result of the company needing to balance costs with cash reserves. "Today has been a brutal day at the office. I made the painful decision to let go of 87 beloved members of the Cameo Fameo," Galanis wrote on Twitter. "If you're looking to hire hungry, humble, smart, kind, curious, learning machines who love to win – and you see Cameo on their resume – look no further."