Ro is a direct-to-patient healthcare company with a mission of helping as many patients as possible achieve their health goals. Ro is the only company to offer telehealth care, at-home diagnostic testing, labs, and pharmacy services nationwide. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts. Ro was recognized as a CNBC Disruptor 50 in 2022, listed by Inc. Magazine as a Best Place to Work in 2022 for our third consecutive year, and named one of FORTUNE's 2022 Best Medium Workplaces.

As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven tactics for doing that. Improving workflow efficiency is a great way to enhance the client experience, reduce costs of service and improve agency profitability. A decade ago, venture capitalist Marc Andreessen said that "software is eating the world."

Various categories of fintech firms – Buy Now, Pay Later (BNPL), digital lending, payments and collections – are increasingly leveraging predictive models built using artificial intelligence and machine learning to support core business functions such as risk decisioning. According to a report by Grand View Research, Inc., the global AI in fintech market size is expected to reach US$41.16 billion by 2030, growing at a compound annual growth rate (CAGR) of 19.7% in Asia-Pacific alone from 2022 to 2030. The success of AI in fintech, or any business for that matter, hinges on an organisation's ability to make accurate predictions based on data. While internal data (first-party data) needs to be factored into AI models, this data often fails to capture critical predictive features, causing these models to underperform. In these situations, alternative data and feature enrichment can establish a powerful advantage.

Every organization is looking for more leads, increased conversions, and ultimately increased revenue. The better that sales and marketing teams work in concert, the higher the chances that all of these occur. Call scoring can be an essential part of aligning sales and marketing. But researchers and business leaders alike regularly reflect on what they can do to synchronize sales and marketing–two critically important departments. One of the ways organizations can achieve sales and marketing alignment is through call scoring and looking at organizations that engage with customers and prospects over the phone.

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. There is no disputing the privacy trend. And it is one of the few issues in American life that crosses party lines. Data shows that 86% of people care about privacy for themselves and others -- with 79% willing to act on it by spending time and money to protect their data. And to those cynics who say people moan about privacy and do nothing, the same study found that 47% have taken action because of a company's data policies.

Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has launched its new people-based identity solution: Passport One . The new solution provides marketers with a privacy-forward proprietary database to reach customers, enhance existing first-party data, and create new opportunities for closed-loop measurement. Passport One is among a suite of products that comprise Goodway Group's Modern Marketing Toolkit, which is strengthened by Goodway Group's teams of analysts, data scientists, and strategists. Passport One is the newest addition to Goodway Group's award-winning tech stack, which is designed to meet the needs of sophisticated marketers' biggest challenges, including consumer resolution, reach and engagement, insights-led measurement and strategic media investment. Amid increasing privacy legislation and platform-based restrictions on consumer data, establishing a clear first-party data strategy is critical to brands' success in the cookieless future.

Look-alike modeling has been an important part of the media toolkit over the past decade, allowing brands to increase their audience pool by taking a core group of top-performing individuals, grouping them and using data and technology to find other individuals like them. Over the past several years, data management platforms (DMPs), third-party cookies and their associated data are becoming obsolete due to self-regulation by technology providers and legislation like CCPA and GDPR. The movement away from third-party cookies and third-party data overlays on cookies is causing total audience pools to drop in size as individuals have fewer associated identifiers (cookies to connect to). However, look-alike modeling can also help businesses leverage their first-party data to build robust large-scale segments for marketing and advertising purposes. Tealium's regional vice president of strategic partnerships for the Americas, Travis Cameron, explained that the value of being able to expand target populations based on data associated with a high-value segment will take on a different dimension.

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Whether you're a startup or an established brand, marketing never stops evolving. There's no time to rest as we continue full steam ahead into another new year. Marketing in 2022 will require listening intently to what customers want and being responsive to their needs as competition grows ever-more fierce. Here are five digital marketing strategies to help you make the most of 2022.

Artificial intelligence (AI)-powered marketing technologies communicate with consumers and know what they want long before marketers do. The mathematical calculations wrapped in a bunch of data will become more important to marketers as technology advances. There is not enough information on how AI supports advertising -- just that it does, Google CEO Sundar Pichai told investors and analysts during Alphabet's Q4 2021 and year-end earnings call. He said extensive AI investments continue to help the company lead in Search quality, as well as powering innovations beyond Search. Those innovations span hardware and software.

Much of a professional communicator's work depends on tech that helps companies communicate with their stakeholders, create awareness and drive conversions among consumers, and track the results of their efforts. While every industry is bound to be affected by technology trends that continue to emerge in the new year, those working in the field of professional communications stand to feel the impact of recent technological advances, developments and use cases more than others. The experts of Forbes Communications Council have their fingers on the pulse of the latest movements in comms-related tech, and their insights can help communications and marketing teams make smart choices about which tools and resources to invest in and leverage in 2022. Here, 11 of them offer their best predictions as to which technologies will most impact professional communications in the coming year. Forbes Communications Council members share tech trends that will impact professional communications in 2022.