Goodway Group Launches Passport One , A New People-Based Identity

Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has launched its new people-based identity solution: Passport One . The new solution provides marketers with a privacy-forward proprietary database to reach customers, enhance existing first-party data, and create new opportunities for closed-loop measurement. Passport One is among a suite of products that comprise Goodway Group's Modern Marketing Toolkit, which is strengthened by Goodway Group's teams of analysts, data scientists, and strategists. Passport One is the newest addition to Goodway Group's award-winning tech stack, which is designed to meet the needs of sophisticated marketers' biggest challenges, including consumer resolution, reach and engagement, insights-led measurement and strategic media investment. Amid increasing privacy legislation and platform-based restrictions on consumer data, establishing a clear first-party data strategy is critical to brands' success in the cookieless future.