Call Scoring in the Hands of Sales and Marketing Boosts Revenue

Every organization is looking for more leads, increased conversions, and ultimately increased revenue. The better that sales and marketing teams work in concert, the higher the chances that all of these occur. Call scoring can be an essential part of aligning sales and marketing. But researchers and business leaders alike regularly reflect on what they can do to synchronize sales and marketing–two critically important departments. One of the ways organizations can achieve sales and marketing alignment is through call scoring and looking at organizations that engage with customers and prospects over the phone.