Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company claims were copied. Kelly Newton said Sweaty Betty's use of two taglines that were very similar to her firm Nixi Body's seemed a little off, and while she could not get them trademarked she felt Sweaty Betty was taking from other female founders. Sweaty Betty said the No ifs. Ms Newton said she was speaking out after seeing personal trainer Georgina Cox reveal Sweaty Betty had offered her a settlement over a disputed slogan . Ms Newton, who co-founded Nixi Body in 2019, said the company has advertised its leak-proof period underwear with the lines Keeping you moving through menstruation, motherhood and menopause and No leaks.

Work-Bench calculated the percentage using its database of female-founded companies and information from financial data company PitchBook Data Inc., which shows a total of approximately 18,500 venture capital-backed business-to-business software startups in the U.S. Women have been historically underrepresented in the technology side of the software industry. U.S. Department of Labor data from 2019 shows that 18.1% of all software developers in the U.S. are women, and those women on average earn 88.7% of what their male counterparts earn. Things aren't easier for women who branch off to start their own enterprise software businesses, experts say. A combination of implicit biases, discrepancies in networking connections and a cycle that leaves women largely outside the venture-capital sphere makes it harder for female-led companies to get off the ground--perpetuating a stubborn gender gap in one of the country's most male-dominated industries. "Of course it's hurt me," Idit Levine, the founder and chief executive of Solo.io, said about being a woman in the enterprise software space.

AI can transform sourcing and screening from investors' pack mentality, to funding more female founders who build better products and services -- and create higher returns for investors. Venture capitalists know that their advantage lies in identifying the most promising opportunities before their competitors do. This is confirmed by a University of Chicago study by Morten Sorensen, which shows that investors create 60% of their value from the upper part of the funnel, specifically from sourcing and screening. In which case, sourcing and screening must be a constant target for improvement, right? No -- apart from a few VCs who have reinforced their sourcing with web crawlers, sourcing and screening practices have remained the same since the inception of the VC asset class around 1940.

Sex tech will grace the CES gadget show in Las Vegas this week after organizers endured scorn for revoking an innovation award to a sex device company led by a female founder. CES will allow space for sex tech companies as a one-year trial. The companies will be grouped in the health and wellness section of the Sands Expo, an official, but secondary CES location, one geared toward startups. Lora DiCarlo, a startup that pushed for changes after organizers revoked its award, will showcase its Osé robotic "personal massager." It's one of a dozen companies at the show focused on vibrators, lube dispensers and other sex tech products.

If online dating has gotten stale, here's an app that may change that with this one element.

A few weeks ago, you found the perfect Father's Day gift -- a T-shirt of your dad's favorite band. You bought it online and had it shipped to his house. This week, the same online store keeps suggesting Phish T-shirts, size large, instead of the women's athletic tops you're actually looking for. The algorithm can't distinguish between shopping for your dad or yourself. Not if Diane Keng has her way.

Bias – both human and data-based – is the biggest ethical challenge facing the development and adoption of artificial intelligence, according to a panel of world-leading AI luminaries. Speaking at last week's Dreamforce conference, Salesforce chief scientist and adjunct professor of Stanford's computer science department, Dr Richard Socher, said the rapid development of AI will inevitably impact more and more people's lives, raising significant ethical concerns. "These algorithms can change elections for the worse, or spread misinformation," he told attendees. "In some benign natural language processing classification algorithms, for example, you may want to maximise the number of clicks, and find something with a terminator image has more clicks so you put more of those pictures in articles." But it is the bias coming through existing datasets being used to train AI algorithms that arguably presents the biggest ethical problem facing industries.