What Are The Digital Marketing Trends You Should Continue? Take your digital marketing efforts today to the next day to get known more in the future. Here are the digital marketing trends you should keep doing. For the last few decades, the world has gone through many changes, and the most significant one is the internet. When the internet became accessible and available to the general public, it removed all communication barriers as more people gained internet access.

Amine is the CEO of IronMonk, a digital marketing agency specializing in SEO & CMO at Regal Assets, an IRA company. There used to be a time when you could install a free Chrome browser plug-in, scrape all the competitive keywords you need, throw them into an article a couple of dozen times and then immediately rank for high-volume search terms after hitting "publish" on your WordPress site. Those days are no longer, and that's not such a bad thing. Google has gone to great lengths to improve the internet user experience over the past couple of decades. If you want to create rankable content these days, you need to provide exceptional value for your reader.

Did you know that the earliest creative agency dates back to 1786, London? At that time, the only job of advertising agents was to act as a media buyer on behalf of their clients. Then by the 1870s, agencies became more involved in the creative process themselves and expanded their services to include in-house production – the model for marketing agencies today. Despite the years that have passed, the goal of all agencies from any era is still the same: getting their client's message across to the right audience. The goal of all agencies from any era is still the same: getting their client's message across to the right audience.

As artificial intelligence (AI) continues to advance at ever-increasing speeds, is it time to say goodbye to the digital marketing agency as we know it? Are we working on borrowed time, destined to be out of a job and replaced by robots? No, to put it bluntly. There's no denying the huge impact AI has had and will continue to have on our day-to-day lives. It's been less than 6 years since Apple introduced us to Siri, and look how far we've come since then.

Maybe you've been part of the digital marketing world for a while now. Or maybe you're looking to get started soon. Whatever the case may be, the digital landscape is one that is constantly changing. Therefore it's important to stay on top of the trends. This will give you a better chance at staying ahead of the curve. As well as ensuring that you become a benefit to your customers!

Mumbai: At the Puravankara Ltd booth at a property exhibition in Bengaluru last month, two humanoid robots recorded visitor data and their queries, partially replacing usual sales staff at the reception. For the real estate firm, which fielded these robots developed by technology firm Invento Markerspaces Pvt. Ltd, the experience was positive. "Instead of 10 young boys/girls manning the reception, this time we just had three," said Anand Narayanan, chief operating officer, Puravankara. For the Bengaluru-based real estate firm, those humanoids are part of a larger plan to completely'dehumanise" its sales process, build a strong data of potential homebuyers and sell homes completely online by 2020, Narayanan said. "What typically took 100 hours to get customer data for a sales guy, it has now dropped to about 7-8 hours," he added. Puravankara is one of the few developers which are adopting new-age technologies like artificial intelligence (AI), machine learning and big data to chase potential homebuyers. In a subdued property market, these technologies are being used to cut marketing spending, fast track sales and widen customer base. Developers like Hiranandani Communities, K Raheja Corp, Oberoi Realty Ltd and Runwal group have also partnered with technology firms and digital marketing agencies to map potential customers online through advanced data analytics and streamline their sale process. According to Vikram Kotnis, managing director, Amura Technologies Ltd, a digital marketing agency, real estate firms are now allocating 60-70% of their total marketing budget on digital campaigns as against 10-15% three-four years ago. The eight-year-old Pune-based firm currently works with around 130 property developers, up from 90 a year ago. "Today, we are doing a lot of push marketing.

Anyone who has access to the Internet has certainly encountered all of the buzz and hype surrounding virtual reality (VR) and artificial intelligence (AI). Everything's becoming digitized as we become consumed by new innovations more than ever before, leading many brands to feel overwhelmed to keep up and stand out. What does this exactly mean for brands and marketers? The penetration of breakthrough technological advances like IoT, artificial intelligence, and virtual reality has given way for marketers to approach elements in their marketing stack in a new and innovative way. New capabilities open up the opportunity for brands to reach their target market and provide experiences like never before.

Anyone who has access to the Internet has certainly encountered all of the buzz and hype surrounding virtual reality (VR) and artificial intelligence (AI). Everything's becoming digitized as we become consumed by new innovations more than ever before, leading many brands to feel overwhelmed to keep up and stand out. What does this exactly mean for brands and marketers? The penetration of breakthrough technological advances like IoT, artificial intelligence, and virtual reality has given way for marketers to approach elements in their marketing stack in a new and innovative way. New capabilities open up the opportunity for brands to reach their target market and provide experiences like never before.