Friend or foe: what does artificial intelligence mean for the future of digital marketing?

As artificial intelligence (AI) continues to advance at ever-increasing speeds, is it time to say goodbye to the digital marketing agency as we know it? Are we working on borrowed time, destined to be out of a job and replaced by robots? No, to put it bluntly. There's no denying the huge impact AI has had and will continue to have on our day-to-day lives. It's been less than 6 years since Apple introduced us to Siri, and look how far we've come since then.