Vision-Language Models (VLMs) excel in multimodal tasks but often exhibit Western-centric biases, limiting their effectiveness in culturally diverse regions like Southeast Asia (SEA). To address this, we introduce RICE-VL, a novel benchmark evaluating VLM cultural understanding across 11 ASEAN countries. RICE-VL includes over 28,000 human-curated Visual Question Answering (VQA) samples -- covering True or False, Fill-in-the-Blank, and open-ended formats -- and 1,000 image-bounding box pairs for Visual Grounding, annotated by culturally informed experts across 14 sub-ground categories. We propose SEA-LAVE, an extension of the LAVE metric, assessing textual accuracy, cultural alignment, and country identification. Evaluations of six open- and closed-source VLMs reveal significant performance gaps in low-resource countries and abstract cultural domains. The Visual Grounding task tests models' ability to localize culturally significant elements in complex scenes, probing spatial and contextual accuracy. RICE-VL exposes limitations in VLMs' cultural comprehension and highlights the need for inclusive model development to better serve diverse global populations.

Content moderation filters are a critical safeguard against alignment failures in language models. Yet most existing filters focus narrowly on general safety and overlook cultural context. In this work, we introduce FanarGuard, a bilingual moderation filter that evaluates both safety and cultural alignment in Arabic and English. We construct a dataset of over 468K prompt and response pairs, drawn from synthetic and public datasets, scored by a panel of LLM judges on harmlessness and cultural awareness, and use it to train two filter variants. To rigorously evaluate cultural alignment, we further develop the first benchmark targeting Arabic cultural contexts, comprising over 1k norm-sensitive prompts with LLM-generated responses annotated by human raters. Results show that FanarGuard achieves stronger agreement with human annotations than inter-annotator reliability, while matching the performance of state-of-the-art filters on safety benchmarks. These findings highlight the importance of integrating cultural awareness into moderation and establish FanarGuard as a practical step toward more context-sensitive safeguards.

As Large Language Models (LLMs) increasingly influence high-stakes decision-making across global contexts, ensuring their alignment with diverse cultural values has become a critical governance challenge. This study presents a Multi-Layered Auditing Platform for Responsible AI that systematically evaluates cross-cultural value alignment in China-origin and Western-origin LLMs through four integrated methodologies: Ethical Dilemma Corpus for assessing temporal stability, Diversity-Enhanced Framework (DEF) for quantifying cultural fidelity, First-Token Probability Alignment for distributional accuracy, and Multi-stAge Reasoning frameworK (MARK) for interpretable decision-making. Our comparative analysis of 20+ leading models, such as Qwen, GPT-4o, Claude, LLaMA, and DeepSeek, reveals universal challenges-fundamental instability in value systems, systematic under-representation of younger demographics, and non-linear relationships between model scale and alignment quality-alongside divergent regional development trajectories. While China-origin models increasingly emphasize multilingual data integration for context-specific optimization, Western models demonstrate greater architectural experimentation but persistent U.S.-centric biases. Neither paradigm achieves robust cross-cultural generalization. We establish that Mistral-series architectures significantly outperform LLaMA3-series in cross-cultural alignment, and that Full-Parameter Fine-Tuning on diverse datasets surpasses Reinforcement Learning from Human Feedback in preserving cultural variation...

Multilingual text-to-image (T2I) models have advanced rapidly in terms of visual realism and semantic alignment, and are now widely utilized. Y et outputs vary across cultural contexts: because language carries cultural connotations, images synthesized from multilingual prompts should preserve cross-lingual cultural consistency. W e conduct a comprehensive analysis showing that current T2I models often produce culturally neutral or English-biased results under multilingual prompts. Analyses of two representative models indicate that the issue stems not from missing cultural knowledge but from insufficient activation of culture-related representations. W e propose a probing method that localizes culture-sensitive signals to a small set of neurons in a few fixed layers. Guided by this finding, we introduce two complementary alignment strategies: (1) inference-time cultural activation that amplifies the identified neurons without backbone fine-tuned; and (2) layer-targeted cultural enhancement that updates only culturally relevant layers. Experiments on our CultureBench demonstrate consistent improvements over strong baselines in cultural consistency while preserving fidelity and diversity.

Annotation bias in NLP datasets remains a major challenge for developing multilingual Large Language Models (LLMs), particularly in culturally diverse settings. Bias from task framing, annotator subjectivity, and cultural mismatches can distort model outputs and exacerbate social harms. We propose a comprehensive framework for understanding annotation bias, distinguishing among instruction bias, annotator bias, and contextual and cultural bias. We review detection methods (including inter-annotator agreement, model disagreement, and metadata analysis) and highlight emerging techniques such as multilingual model divergence and cultural inference. We further outline proactive and reactive mitigation strategies, including diverse annotator recruitment, iterative guideline refinement, and post-hoc model adjustments. Our contributions include: (1) a typology of annotation bias; (2) a synthesis of detection metrics; (3) an ensemble-based bias mitigation approach adapted for multilingual settings, and (4) an ethical analysis of annotation processes. Together, these insights aim to inform more equitable and culturally grounded annotation pipelines for LLMs.

What AI doesn't know: we could be creating a global'knowledge collapse' As GenAI becomes the primary way to find information, local and traditional wisdom is being lost. And we are only beginning to realise what we're missing This article was originally published as'Holes in the web' on Aeon.co A few years back, my dad was diagnosed with a tumour on his tongue - which meant we had some choices to weigh up. My family has an interesting dynamic when it comes to medical decisions. While my older sister is a trained doctor in western allopathic medicine, my parents are big believers in traditional remedies. Having grown up in a small town in India, I am accustomed to rituals. My dad had a ritual, too. Every time we visited his home village in southern Tamil Nadu, he'd get a bottle of thick, pungent, herb-infused oil from a vaithiyar, a traditional doctor practising Siddha medicine. It was his way of maintaining his connection with the kind of medicine he had always known and trusted.

Although mathematics is often considered culturally neutral, the way mathematical problems are presented can carry implicit cultural context. Existing benchmarks like GSM8K are predominantly rooted in Western norms, including names, currencies, and everyday scenarios. In this work, we create culturally adapted variants of the GSM8K test set for five regions Africa, India, China, Korea, and Japan using prompt-based transformations followed by manual verification. We evaluate six large language models (LLMs), ranging from 8B to 72B parameters, across five prompting strategies to assess their robustness to cultural variation in math problem presentation. Our findings reveal a consistent performance gap: models perform best on the original US-centric dataset and comparatively worse on culturally adapted versions. However, models with reasoning capabilities are more resilient to these shifts, suggesting that deeper reasoning helps bridge cultural presentation gaps in mathematical tasks

Large language models have become the latest trend in natural language processing, heavily featuring in the digital tools we use every day. However, their replies often reflect a narrow cultural viewpoint that overlooks the diversity of global users. This missing capability could be referred to as cultural reasoning, which we define here as the capacity of a model to recognise culture-specific knowledge values and social norms, and to adjust its output so that it aligns with the expectations of individual users. Because culture shapes interpretation, emotional resonance, and acceptable behaviour, cultural reasoning is essential for identity-aware AI. When this capacity is limited or absent, models can sustain stereotypes, ignore minority perspectives, erode trust, and perpetuate hate. Recent empirical studies strongly suggest that current models default to Western norms when judging moral dilemmas, interpreting idioms, or offering advice, and that fine-tuning on survey data only partly reduces this tendency. The present evaluation methods mainly report static accuracy scores and thus fail to capture adaptive reasoning in context. Although broader datasets can help, they cannot alone ensure genuine cultural competence. Therefore, we argue that cultural reasoning must be treated as a foundational capability alongside factual accuracy and linguistic coherence. By clarifying the concept and outlining initial directions for its assessment, a foundation is laid for future systems to be able to respond with greater sensitivity to the complex fabric of human culture.

Existing benchmarks that measure cultural adaptation in LLMs are misaligned with the actual challenges these models face when interacting with users from diverse cultural backgrounds. In this work, we introduce the first framework and benchmark designed to evaluate LLMs in realistic, multicultural conversational settings. Grounded in sociocultural theory, our framework formalizes how linguistic style - a key element of cultural communication - is shaped by situational, relational, and cultural context. We construct a benchmark dataset based on this framework, annotated by culturally diverse raters, and propose a new set of desiderata for cross-cultural evaluation in NLP: conversational framing, stylistic sensitivity, and subjective correctness. We evaluate today's top LLMs on our benchmark and show that these models struggle with cultural adaptation in a conversational setting.

The human-centered word association test (WAT) serves as a cognitive proxy, revealing sociocultural variations through culturally shared semantic expectations and implicit linguistic patterns shaped by lived experiences. We extend this test into an LLM-adaptive, free-relation task to assess the alignment of large language models (LLMs) with cross-cultural cognition. To address culture preference, we propose CultureSteer, an innovative approach that moves beyond superficial cultural prompting by embedding cultural-specific semantic associations directly within the model's internal representation space. Experiments show that current LLMs exhibit significant bias toward Western (notably American) schemas at the word association level. In contrast, our model substantially improves cross-cultural alignment, capturing diverse semantic associations. Further validation on culture-sensitive downstream tasks confirms its efficacy in fostering cognitive alignment across cultures. This work contributes a novel methodological paradigm for enhancing cultural awareness in LLMs, advancing the development of more inclusive language technologies.