There is a never-ending avalanche of information and data coursing through society every minute of everyday. If our reactions are not instant, information can quickly lose its relevance and become outdated as new information is made available. The Information Age has given rise to a data-driven business world, where information and knowledge have become the key ingredients to ensure the success and continued survival of a business. Data has become one of the most powerful, yet under-utilized assets of any business. As the number of connected Internet of Things (IoT) -enabled devices increases, so does the volume of data generated.

Artificial Intelligence has made it easier to predict user behavior and needs. AI combined with CRM enable businesses to enhance their customer relationships. Artificial intelligence, or AI, refers to the ability of machines to think and understand like humans. We have now provided machines with some capabilities that can do much more than just collecting and storing of data. With the help of AI, a system can process a huge chunk of data, analyze it and detect patterns to predict behavior, and also use the same insight to calculate risk.