Since our successful launch in 2012, Brandfolder has become a leading Digital Asset Management (DAM) platform, helping manage millions of brand assetsfor customers including Slack, JetBlue, Lyft, Papa John's, Under Armour, and Hotels.com--among From images and videos to GIFs and 3D assets, Brandfolder has helped marketers and creatives organize, manipulate, analyze, personalize, integrate and distribute their growing libraries of digital content in an intuitive, cost-effective way. DAM users have already named Brandfolder the number-one, top-tier DAM platform in terms of enterprise usability, lowest implementation time, fastest ROI and highest customer satisfaction. Brandfolder is rolling out a new Artificial Intelligence-driven product: Brand Intelligence. It transforms our DAM offering from a lineup that enables brands to take control of their assets to an evolving universe where brands can revolutionize how they use their creative resources, all while making their creative teams' workflow smoother and more efficient.

Yet, many still believe commons myths surrounding AI or are unsure of how AI within a DAM can actually benefit them. In our webinar "Work Smarter, Not Harder" with Forrester Senior Analyst, Nick Barber, we tackled the challenges that marketers and creatives face when it comes to managing thousands of creative assets and how AI can lessen administrative work while providing opportunities for more complex projects. Following the webinar, we asked Nick to address some of the questions we heard from the audience around common AI misconceptions and how more advanced AI within DAMs can offer brand-specific opportunities. Q: Do I really need AI and will it help me with my library of creative assets? Barber: Artificial intelligence offers a lot of promise for companies of all sizes because it can enrich a large library of content where metadata governance has been historically not very good.