Q&A: Debunking Common AI Misconceptions and What That Means for the Future of DAM - Brandfolder

Yet, many still believe commons myths surrounding AI or are unsure of how AI within a DAM can actually benefit them. In our webinar "Work Smarter, Not Harder" with Forrester Senior Analyst, Nick Barber, we tackled the challenges that marketers and creatives face when it comes to managing thousands of creative assets and how AI can lessen administrative work while providing opportunities for more complex projects. Following the webinar, we asked Nick to address some of the questions we heard from the audience around common AI misconceptions and how more advanced AI within DAMs can offer brand-specific opportunities. Q: Do I really need AI and will it help me with my library of creative assets? Barber: Artificial intelligence offers a lot of promise for companies of all sizes because it can enrich a large library of content where metadata governance has been historically not very good.