The corporate world has struggled with custom voices that resonate with their brand voice. While the technology has made waves in various areas, speech technology was still under experimentation. Organisations wanting to create'human-like' voices for their brand. The brand voice forms a major part of an organization's branding strategy, and it is crucial to get it right, especially for the industries like call centers, where human-like voices are important. In industries where voice-over is a crucial part of the businesses, AI-powered speech solutions are appreciated for various reasons.

Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality.

Technological advancements are continuously changing the business world and how companies do marketing. The phrase'data is the new oil' is going to be a buzzword for a long time because it rings true. But just like oil, data is of no use if it's not refined into insights that help you create value. The tools that help you refine data are more critical to business today than ever before. Artificial intelligence is currently at the top of the food chain in the marketing world.

COVID-19 has accelerated online sales penetration, and the trend is here to stay. The ecommerce game is becoming more competitive than ever: companies who used to only sell in-store are now launching their own DTC websites. To stand out, not only do your products have to be excellent and your brand appealing, your ecommerce experience has to do more than just follow best practices. Started in 2007, they pride themselves on being "antithesis of a typical beauty brand", choosing instead to be wild, wonderful, wacky, and beautiful. Their packaging, product names, brand voice, and website all reflect that.

Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality. Now, AI in digital marketing has a whole new face - literally, as digital avatars and synthetic beings enter the digital marketing world.

What if AI can help brands take their brand voice to the next level? Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level?

What if AI can help brands take their brand voice to the next level? Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality.

What if AI can help brands take their brand voice to the next level? Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality.

What if AI can help brands take their brand voice to the next level? Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality.

AWS is pleased to announce a new feature in Amazon Polly called Brand Voice, a capability in which you can work with the Amazon Polly team of AI research scientists and linguists to build an exclusive, high-quality, Neural Text-to-Speech (NTTS) voice that represents your brand's persona. Brand Voice allows you to differentiate your brand by incorporating a unique vocal identity into your products and services. Amazon Polly has been working with Kentucky Fried Chicken (KFC) Canada and National Australia Bank (NAB) to create two unique Brand Voices, using the same deep learning technology that powers the voice of Alexa. The Amazon Polly team has built a voice for KFC Canada in a Southern US English accent for the iconic Colonel Sanders to voice KFC's latest Alexa skill. The voice-activated skill available through any Alexa-enabled Amazon device allows KFC lovers in Canada to chat all things chicken with Colonel Sanders himself, including re-ordering their favorite KFC.