3 New Ways Artificial Intelligence Is Powering The Future Of Marketing – IAM Network

What if AI can help brands take their brand voice to the next level? Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level?