The other day, I was airing some grievances to a friend. "Every time I hear about it, I think, 'Sure, that's cool,'" I said. "But sometimes I wish it would slow down -- there's so much happening there, and so fast." "Well, I have bad news for you," my friend told me. AI continues to be all the rage in the worlds of both tech and business, and is growing at a lightning-fast pace.

MTS: Tell us a little bit about your role and how you got here. Working on ad platforms at Microsoft, Peter (co-founder at CTO) and I saw the complete lack of connection between how marketers paid for online ads and the actual value that they get from it. It was all about impressions and clicks and not about revenue, particularly for companies with sales teams and long sales cycles. That's where the seed for the Bizible tree came from. MTS: Given the massive proliferation of marketing technology, how do you see the martech market evolving over the next few years?