Interview with Aaron Bird, Founder & CEO - Bizible -- MarTechSeries

MTS: Tell us a little bit about your role and how you got here. Working on ad platforms at Microsoft, Peter (co-founder at CTO) and I saw the complete lack of connection between how marketers paid for online ads and the actual value that they get from it. It was all about impressions and clicks and not about revenue, particularly for companies with sales teams and long sales cycles. That's where the seed for the Bizible tree came from. MTS: Given the massive proliferation of marketing technology, how do you see the martech market evolving over the next few years?