Matrimony platform Betterhalf.AI announced that it recorded a growth of $2 million in annualised revenue in FY22 with 50% quarterly growth, fuelled by its key matchmaking service. While the matchmaking service drives 70% of the company's revenue, non-matchmaking services like wedding decorations, photography, loans, verification, and astrology drive 30% of its revenue, as per Betterhalf.ai. "The continued momentum of our company speaks the market opportunity we are encashing. Our impressive growth concurs with the trust of our users who have invested in us and we look forward to continuing delivering rich CX and driving ongoing revenue momentum," Pawan Gupta, Co-founder of Betterhalf.ai. Apart from the revenue growth, the app also recorded a 250% growth in its team size by adding 75 full-time employees in six months, the firm said, adding that it is working aggressively to touch $3 million in annualised revenue by the end of FY23.

Finding an ideal, compatible life partner is a struggle. Pawan Gupta and Rahul Namdev, MIT Alums and co-founders of Betterhalf, learned it the hard way. Both were searching for their life partner in 2016 when they were corporate employees. That's when they thought of launching Betterhalf – A matrimony app that can work as a matchmaker for Indians without any interference from relatives and employees. Betterhalf uses the power of Artificial Intelligence to help people meet compatible matches with whom they can spend their life.

Millennials expect everything at their fingertips-- including love. Their expectations regarding an ideal partner are evolving fast and so are social and cultural expectations. Keen to make their own choices based on the connection they share with a person, they are in no hurry to settle down or compromise until they feel comfortable with their choice of partner. "Around 67 per cent (of individuals) would rather find a meaningful relationship in the serendipity of a dating app than have friends and family arrange a set-up," says Sitara Menon, senior marketing manager of dating app OkCupid. With the proliferation of Internet, new ways and means are in place to find love.

Artificial intelligence (AI) has been the talk of the start-up town for a while now. E-commerce major Flipkart plans to create an AI unit called AIForIndia. Online transportation network company Ola recently rolled out an AI-based real-time tracking mechanism for passenger safety. But Unicorns and established players aren't the only ones bullish on this technology. There is a clutch of newbie ventures that have focused their business models primarily around AI. From leveraging artificial intelligence for those in search of a life partner to deploying it for curating gourmet and healthy food menus, start-ups are utilising the much-in-demand technology in the most unique ways.

It was only a matter of time, but Artificial Intelligence has actually made its entry into the Indian matchmaking sector. Betterhalf.AI is looking to change the way traditional matchmaking sites offer matches in India by taking into account six relationship dimensions including emotional, intellectual, relationship, moral values. It will use these and more to offer matches driven by machine learning (ML) algorithm. Yeah, this means you will not have to sift through hundreds of matches to find relevant ones. Betterhalf.AI, launched by Pawan Gupta and Rahul Namdev in 2016, has created a grid of verified working professionals at companies like Google, Facebook, Amazon, LinkedIn, Adobe and Accenture and applied a six-level verification system adding Facebook profiles, personal email, phone number, work email and government ID.