auction
Dynamic Revenue Sharing
Many online platforms act as intermediaries between a seller and a set of buyers. Examples of such settings include online retailers (such as Ebay) selling items on behalf of sellers to buyers, or advertising exchanges (such as AdX) selling pageviews on behalf of publishers to advertisers. In such settings, revenue sharing is a central part of running such a marketplace for the intermediary, and fixed-percentage revenue sharing schemes are often used to split the revenue among the platform and the sellers. In particular, such revenue sharing schemes require the platform to (i) take at most a constant fraction \alpha of the revenue from auctions and (ii) pay the seller at least the seller declared opportunity cost c for each item sold. A straightforward way to satisfy the constraints is to set a reserve price at c / (1 - \alpha) for each item, but it is not the optimal solution on maximizing the profit of the intermediary.
Learning Optimal Reserve Price against Non-myopic Bidders
We consider the problem of learning optimal reserve price in repeated auctions against non-myopic bidders, who may bid strategically in order to gain in future rounds even if the single-round auctions are truthful. Previous algorithms, e.g., empirical pricing, do not provide non-trivial regret rounds in this setting in general. We introduce algorithms that obtain small regret against non-myopic bidders either when the market is large, i.e., no bidder appears in a constant fraction of the rounds, or when the bidders are impatient, i.e., they discount future utility by some factor mildly bounded away from one. Our approach carefully controls what information is revealed to each bidder, and builds on techniques from differentially private online learning as well as the recent line of works on jointly differentially private algorithms.
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