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How AI is being used in Advertising and Marketing

#artificialintelligence

Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic "cognitive functions" or perceive its environment like a human to learn and solve problems, it's classified as Artificial Intelligence. Over the past few years, tech giants have been innovating ways to incorporate AI into search algorithms, data analytics, social semantics, and marketing, thereby integrating self-awareness into data and taking machine learning mechanisms to the next level. By using Predictive Analytics, Netflix is able to offer better recommendations to their users, allowing them to make the most of their subscriptions.


How Atomic AI Edits All of Your Content in Real-Time

#artificialintelligence

I'd wager you manufacture, send, and publish more than 20 snippets of content daily. When you write emails, blog posts, video scripts, social media posts, reports, new duties on your to-do list, meeting memos, transcriptions, and so much more- you are crafting content. Contently's infographic shows us just how much content is being consumed every minute. In this age, getting the job done faster AND right the first time is extremely beneficial. The advantages of getting real-time responses on everything you write enables you to react before too much time has passed. In this situation specifically, you will be able to increase the number of happy customers and problems solved.


This AI Proofreader Will Make You A Better Copywriter

#artificialintelligence

It's full of nuance and layers, and regional and dialectal variations that complicate things even further. For example, if I was to describe something as "sick", do I mean that it's disgusting, impressive, or quite literally unwell? Again, there's the word "cool". Is it a positive adjective, or a statement of temperature? Sure, you can train an AI to identify spelling mistakes and grammatical errors.


Atomic Reach Brings Artificial Intelligence to Content Marketers

#artificialintelligence

Atomic Reach is aiming to change the writing game with its new software product, Atomic AI. The Toronto tech firm's new platform hopes to transform content marketing. "Research from Gleanster confirms that 25 cents of every dollar spent on content marketing is wasted on content that doesn't perform," said Bradley Silver, founder of Atomic Reach. "At the same time, we discovered that the top indicator of content performance is readability." Through artificial intelligence and machine learning, Atomic AI delivers, on average, four-times more Facebook conversions, three-times increased engagement and double the number of pageviews, the Canadian company says.


This AI proofreader will make you a better copywriter

#artificialintelligence

It's full of nuance and layers, and regional and dialectal variations that complicate things even further. For example, if I was to describe something as "sick", do I mean that it's disgusting, impressive, or quite literally unwell? Again, there's the word "cool". Is it a positive adjective, or a statement of temperature? Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us. Sure, you can train an AI to identify spelling mistakes and grammatical errors.


This AI proof reader will make you a better copywriter

#artificialintelligence

It's full of nuance and layers, and regional and dialectal variations that complicate things even further. For example, if I was to describe something as "sick", do I mean that it's disgusting, impressive, or quite literally unwell? Again, there's the word "cool". Is it a positive adjective, or a statement of temperature? Last year, Facebook's VP of Design thought the TNW Conference main stage was the best she'd ever been on. Sure, you can train an AI to identify spelling mistakes and grammatical errors.


This AI proof reader will make you a better copywriter

#artificialintelligence

It's full of nuance and layers, and regional and dialectal variations that complicate things even further. For example, if I was to describe something as "sick", do I mean that it's disgusting, impressive, or quite literally unwell? Again, there's the word "cool". Is it a positive adjective, or a statement of temperature? Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us. Sure, you can train an AI to identify spelling mistakes and grammatical errors.