Atomic Reach Brings Artificial Intelligence to Content Marketers

Atomic Reach is aiming to change the writing game with its new software product, Atomic AI. The Toronto tech firm's new platform hopes to transform content marketing. "Research from Gleanster confirms that 25 cents of every dollar spent on content marketing is wasted on content that doesn't perform," said Bradley Silver, founder of Atomic Reach. "At the same time, we discovered that the top indicator of content performance is readability." Through artificial intelligence and machine learning, Atomic AI delivers, on average, four-times more Facebook conversions, three-times increased engagement and double the number of pageviews, the Canadian company says.