Businesses that put in the effort to create an artificially intelligent business may see amazing returns at first -- but there are good reasons to expect those to diminish. It would be very, very helpful to know what the future holds for artificial intelligence in business. Unfortunately, it is also very, very hard to predict. With this topic, our extrapolation heuristics may not work well. We tend to extrapolate linearly, expecting the pace of past progress to continue unchanged.

This week we find out what's really going on behind the selfie with Gary Willmott and Anton Moulder, co-founders and managing partners of Cape-based digital product studio, Urbian... Inspired by the imagination of children, Net#work BBDO and visual effects and animation agency Sinister Studio applied technology to advertising to create a virtual reality (VR) campaign for Mercedes-Benz South Africa...

Businesses that put in the effort to create an artificially intelligent business may see amazing returns at first -- but there are good reasons to expect those to diminish. It would be very, very helpful to know what the future holds for artificial intelligence in business. Unfortunately, it is also very, very hard to predict. With this topic, our extrapolation heuristics may not work well. We tend to extrapolate linearly, expecting the pace of past progress to continue unchanged.