Ad agency McCann Japan has appointed an artificial intelligence creative director who has the capacity to give creative direction on real client accounts. The AI, AI-CD?, will be in attendance at McCann Worldgroup's new employee welcoming ceremony on April 1, along with 11 new college graduates. According to a report from The Drum, AI-CD? was crafted by the agency under its'Creative Genome Project', the first in a series of projects undertaken by the agency's'McCann Millennials taskforce'. The McCann Japan creation will be the first logic-based creative assistant that's based off the historical success of TV ads, and has been built to respond to a product or message with the top commercial guidance based on previous data. The AI has also been designed so that it can analyse the results of campaigns it's directed in order to make it a more effective AI creative director. President & CEO of McCann Japan, Yasuyuki Katagi said, "Artificial intelligence is already being used to create a wide variety of entertainment, including music, movies, and TV drama, so we're very enthusiastic about the potential of AI-CD ß for the future of ad creation.

AI-CD beta will work for McCann Japan and was developed through the "Creative Genome Project," the first project undertaken by McCann Millennials, a taskforce launched last September by agency employees in many an advertiser's dream demographic. "Artificial intelligence is already being used to create a wide variety of entertainment, including music, movies, and TV drama, so we're very enthusiastic about the potential of AI-CD ß for the future of ad creation," said Yasuyuki Katagi, president & CEO of McCann Japan. "The whole company is 100 percent on board to support the development of our A.I. employee." AI-CD beta took six months to create and test and will write the creative direction for commercials on a piece of paper with a brush attached to its robot arm. When developing the A.I., the Millennials team deconstructed, analyzed and tagged TV commercials, including the winners of the All Japan Radio & Television Commercial Confederation's annual CM Festival (ACC CM Festival) awards for the past 10 years.