McCann Japan Adds Artificial Intelligence Creative Director To The Team - B&T

Ad agency McCann Japan has appointed an artificial intelligence creative director who has the capacity to give creative direction on real client accounts. The AI, AI-CD?, will be in attendance at McCann Worldgroup's new employee welcoming ceremony on April 1, along with 11 new college graduates. According to a report from The Drum, AI-CD? was crafted by the agency under its'Creative Genome Project', the first in a series of projects undertaken by the agency's'McCann Millennials taskforce'. The McCann Japan creation will be the first logic-based creative assistant that's based off the historical success of TV ads, and has been built to respond to a product or message with the top commercial guidance based on previous data. The AI has also been designed so that it can analyse the results of campaigns it's directed in order to make it a more effective AI creative director. President & CEO of McCann Japan, Yasuyuki Katagi said, "Artificial intelligence is already being used to create a wide variety of entertainment, including music, movies, and TV drama, so we're very enthusiastic about the potential of AI-CD ß for the future of ad creation.