No Joke, McCann Japan Hires First Artificial Intelligence Creative Director, Starting April 1

AI-CD beta will work for McCann Japan and was developed through the "Creative Genome Project," the first project undertaken by McCann Millennials, a taskforce launched last September by agency employees in many an advertiser's dream demographic. "Artificial intelligence is already being used to create a wide variety of entertainment, including music, movies, and TV drama, so we're very enthusiastic about the potential of AI-CD ß for the future of ad creation," said Yasuyuki Katagi, president & CEO of McCann Japan. "The whole company is 100 percent on board to support the development of our A.I. employee." AI-CD beta took six months to create and test and will write the creative direction for commercials on a piece of paper with a brush attached to its robot arm. When developing the A.I., the Millennials team deconstructed, analyzed and tagged TV commercials, including the winners of the All Japan Radio & Television Commercial Confederation's annual CM Festival (ACC CM Festival) awards for the past 10 years.